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autobiz supports BMW Group with its used car activities across Europe
- Nov 5, 2024
- 3 min read
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Since 2022, autobiz accompanies BMW Group, in 22 countries in Europe, with Used Car performance analytics solutions.
OEM strategies on electrification require comprehensive data and analytical support to integrate key trends within European markets based on achieving transparency on network performance, brand presence and competition dynamics.
The shift to a direct sales distribution model to end customer for MINI furthermore requires additional monitoring tools.
For OEMs and specifically the BMW Group, electromobility, digitalisation and circularity are crucial strategic and transformative components. To that extent, strong and collaborative partnerships are key and autobiz is a reliable partner in this process for BMW Group in Europe.
Connecting the dots...
With the dynamics observed in the different European markets where BMW Group is operating, the need of monitoring retail stock volumes, offer prices and positioning versus competitors is becoming increasingly relevant. autobiz has built for BMW Group a tailored solution to support retail performance monitoring, both at European and market level.
Thanks to autobiz data and expertise, 22 markets of BMW Group in Europe access all relevant used car retail KPIs, at a dealer and market level, within BMW and MINI dealer networks, enabling the monitoring of:
–BMW and MINI models attractiveness (volumes, prices).
–BMW and MINI Retail KPIs vs. main competitors.
A comprehensive benchmark dashboard is now assisting the European Region of BMW Group and its subsidiaries to better combine the already existing wholesale insights with the retail ones provided by autobiz and connect the dots making more data-driven decisions to support customers and reach targets defined by the company.
Electrification demands a deeper understanding
The electrification strategy of BMW Group requires the processing of more data to optimize the performance of Used Cars to support the successful launch of new models.
A dedicated BEV dashboard has been jointly developed between autobiz and BMW Group. Aiming to follow the evolution of the BEV Market and the behavior of the BMW and MINI brands in Europe, this tool allows as well to get a comprehensive view of the BEV competition and the relative positioning of BMW Group’s brands and models as well as the gap between BEV vehicles and their ICE equivalents.
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Jorge Bautista, Vice-President Used Car, BMW Group Region Europe
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Emmanuel Labi, CEO of autobiz
About autobiz
Since 2004, autobiz has been supporting all European players in the automotive industry with trade-in and used car data solutions. Its 320 employees improve every day the company’s unique knowledge based on 20 years of used car data history as well as web, software, tech and the used car business operational expertise. autobiz has offices in Paris, Berlin, Valencia and Milan. The company works with more than 20 leaders in the used car market (manufacturers, banks, leasing companies, auction houses…) as well as 5,000 points-of-sale in 22 countries across Europe.
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